VARIABILITY IN GENDER CATEGORISATION OF NOUNS (in contemporary Ukrainian TV speech)

Abstract

Introduction. Nowadays the language of modern television broadcasts’ speeches
is more and more in the focus of linguistic study. Special interest of given paper is comprised
by the variability in gender categorization of nouns as it occurs in speeches of Ukrainian TV
programs anchorpersons. The object of the paper is the choice of nouns in modern TV speech,
that is distinguished due to the variability of grammatical category of the gender of nouns ways
of realization.
Purpose of the article is to analyze the nouns that have suffered changes in the
grammatical category of gender within the current language trends being implemented in
the broadcast of Ukrainian television. In addition, the aim is to outline some of the reasons
for the emergence of such tendencies, the relative use of these nouns, the degree of codification
in modern lexicographic sources.
Methods of research. The research is grounded on descriptive method, the method of
empiric analysis, immediate constituents’ analysis, and contextual analysis.
Results. Studying the language used in contemporary Ukrainian TV speeches convincingly
demonstrated how formal-grammatical indicators of the category of gender of nouns in modern
telecommunication vary (shift), implemented in the following modifications: male genius  female
genus, female genus  male genus. In addition, the review of codification in the dictionaries
of the analyzed noun units shows that variational changes in the morphology of the noun and
in particular, in its morphological and grammatical categories nowadays cause not only
the dislocation of the current linguistic norm, but also tend to change the morphological norms. 

Conclusion. Analyzing the language used in speeches of informative and entertaining
Ukrainian TV programs’ anchorpersons, we have concluded that they prefer to choose different
grammatical variations in favor of a specific counterpart to the grammatical category of the gender,
often a revitalized or dialectal word used.