PSYCHOLINGUISTIC ANALYSIS OF ASSOCIATIVE FIELD OF THE STIMULUS ЦІННІСТЬ (DYNAMIC ASPECT)

Abstract

Introduction. The study of the linguistic consciousness of representatives of various
ethnic groups does not lose its relevance in modern psycholinguistics. The overwhelming part
of the researches of this problem is based on the materials of associative experiments. There have
been accumulated a lot of these experiments both in lexicographical works and in separate
scientific researches from the middle of the last century up to now. This fact allows studying
of the linguistic consciousness at a certain time slice and in dynamics. However, the list of
stimuli is not comprehensive, therefore, the materials of free associative experiments, that was
conducted in Ukraine in 2000 and in 2012, have been used, in order to achieve the purpose of
this work.
Purpose. The purpose of the study is to reveal the structure of the associative value by
the example of the associative fields of the stimulus ЦІННІСТЬ in the Ukrainian language.
Methods. The structure of associative fields was discovered through the “associative
gestalt”, which made an attempt to illustrate the trends of changing in the linguistic consciousness
of the representatives of the Ukrainian ethnic group at the beginning of the 21st century.
Results. The article presents the results of the psycholinguistic analysis of the associative
fields of the word-stimulus ЦІННІСТЬ, that were obtained from Ukrainian respondents with
the interval of twelve years, which represent the dynamics of changes in the corresponding
fragments of the world image of Ukrainians. 

Conclusion. The study of the meaning of the word on the material of lexicographic
sources and a number of associative experiments that were applied to a specific word-stimulus is
justified and necessary for the comprehensive identification of semantics.