DOI: https://doi.org/10.32589/2311-0821.1.2015.102489

Methodological Attitudes to Study Ethnic Stereotypes and Method of Complex Reconstructions

М.О. Шутова

Анотація


The methodological principles in studuing stereotype as interdisciplinary phenomenon are systematized in the article. The necessity to develop a new cognitive approach to disclose
the lingual and semiotic origin of ethno-cultural stereotypes is justified. It is proved that the procedure of semantic-cognitive and motivational reconstruction of ethno-cultural stereotypes
should be applied comprehensively.

Ключові слова


ethno-cultural stereotype; the methodological principles; cognitive reconstruction; semantic and motivational reconstruction; lingual and semiotical origin of stereotype.

Повний текст:

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