Verbal, Non-Verbal and Complex Memes: Classification according to Information Presenting and Perception Type in the Internet (Based on English Movie Memes)

Authors

  • О. І. ЧЕРНІКОВА Київський національний лінгвістичний університет, Ukraine

DOI:

https://doi.org/10.32589/2311-0821.1.2015.87795

Keywords:

meme, verbal meme, non-verbal meme, complex meme, monocultural environment, meme origin

Abstract

The article is focused on the problems of defining, classifying and description
of the meme phenomenon in modern language and cultural environment. A selection of modern memes developed from cinema-texts and widespread in the Internet has been analyzed. Using the criteria of meme definition and the wider approach to the meme including its definition as a sign, a basic typology has been suggested where memes are classified into verbal, non-verbal and complex memes. Subtypes of complex memes have been defined: verbal and visual, verbal and audial, verbal and gestural. The frequency of the meme subtypes has been counted. The following research result has been achieved: the meme’s source influences its further realization in the language and cultural environment.

Issue

Section

Articles