• O. Kapranov The University of Bergen,, Norway




EU-Ukraine Association Agreement, EU political discourse, OTHER, SELF, UK


This article presents a qualitative study aimed at establishing whether or not Ukraine is represented as concepts SELF or OTHER by William Hague, the UK Foreign Affairs Secretary
(2010–2014). Specific aims of the study involve identification of concepts SELF and OTHER in William Hague’s political online discourse concerning the Association Agreement (AA)
between the European Union (EU) and Ukraine within the period from October 2014 until 15 July 2014 (Hague’s resignation from the post of the UK Foreign Affairs Secretary). Materials of the present study involve Hague’s online Facebook and Twitter discourse about Ukraine.
Results of the data analysis reveal that Hague’s discourse involving EU-Ukraine’s AA is characterised by the presence of the concept SELF. This concept is embedded into conceptual
metaphors ‘EU as a Nurturant Parent’, ‘Association with EU as a Path’, ‘EU as a Common House’, ‘Association with EU as Sacrifice’, ‘Democracy as a Tree Taking Roots in Ukraine’, ‘Poland as a Friend Helping Ukraine’, etc. which are concurrent with instances of conceptual metonymy.


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