COMMUNICATIVE UNIT AS FIXED PHRASE SCHEME IN UKRAINIAN ANIMATED CARTOONS

Abstract

Introduction. The paper highlights the stylistic, functional and semantic features of
communicative unit as fixed phrase scheme in modern Ukrainian animated cartoons for children.
The concept of communicative unit as fixed phrase scheme is under the given investigation.
Such units are characterized by laconic and informative content, thus becoming an integral
part of a communicative act, attracting attention and contributing to a better understanding of
the interlocutors. The factors of formation of communicative unit as fixed phrase schemes
(social, situational, normative, the principle of stereotyping, language expressiveness and
actualization of linguistic signs) are outlined. The paper suggests distinguishing the affirmative,
negative and emotionally evaluative communicative unit as fixed phrase schemes. So, the types
of fixed phrases models represented in dialogues between the characters are singled out. Oral
spontaneous communication requires the automatic skills of the speaker demonstrating his lexical,
phraseological and grammatical knowledge. The focus of special linguistic interest is in
the grammatical constructions, prototypes of models of communication in different situations.
After all, assimilation ofstereotypesfacilitates communication, allows us not to create the expressions
every time, but to recreate it as a ready phrase. Purpose. The paper aims at studying the structural
and functional types of communicative unit as fixed phrase schemes in modern Ukrainian
speaking animation. Methods. To achieve the purpose and solve the tasks the following methods
were used: descriptive, component and functional and stylistic analysis. Results. The results
showed that communicative units are important for conversational and dialogical form of language.
Conclusion. Dominant communicative units as fixed phrase schemes in the conversations
between cartoon characters are those that perform the function of affirmation, negation,
negative emotional evaluation. The perspective of the research is in clarifying the typology of
such communicative means.